A healthy curiosity has stimulated consumers to quench their thirst with a growing variety of beverages. Despite slowing revenue growth for energy drinks, niche and local brands will step in to take their place. Marketing campaigns that promote stimulants or natural ingredients have accelerated the move away from carbonated soft drinks toward industry beverages. Fast-growing niche markets are driving industry expansion.
This industry manufactures fruit and vegetable juices. This industry excludes carbonated soda producers, independent bottlers and ice makers as well as producers of functional drinks, ready-to-drink tea and coffee and flavored water.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.