The Italian Food Restaurants industry is dominated by companies such as Yum! Brands (Pizza Hut), Domino's Pizza, Papa John's, and Darden (Olive Garden), which operate quick-service (fast food) and full-service restaurants. Industry demand is driven by trends in consumer spending, dining and healthy eating, and the relative price of substitutes like other fast food and full-service restaurants.
The industry includes chain and franchised restaurants that mainly provide Italian-style food, including pizza, to patrons. Restaurants may provide this food service in combination with selling alcoholic and other beverages. This industry does not include restaurants that sell a small portion of Italian food as part of a wider cuisine.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.