Players in the industry publish content online, targeting revenue streams from viewers and content generators (in the case of online directories and advertisers). Expanding broadband connectivity and increasing reliance on the internet by consumers and businesses have underpinned demand for the industry over the past decade. The rapid improvement in information technology networks over the past five years has created several growth opportunities for industry participants. In 2011-12, revenue dropped due to a dip in business confidence, which prompted commercial enterprises to reduce their budgets for advertisements, constraining industry revenue.
This industry is primarily engaged in publishing and broadcasting content on the internet. Businesses provide textual, audio and video content of general or specific interest on the internet. Businesses do not provide traditional (non-internet) versions of the content they publish or broadcast. This industry excludes search engines, internet service providers or publishers of offline content.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.