Although the recession limited industry growth in the past five years, consumer preferences for brand name products allowed intellectual property licensing firms to maintain slight profitability and avoided a severe downturn. After revenue was hampered by low corporate profit and consumer spending, growth is expected to accelerate as disposable income levels recover and consumers spend more heavily on well-known brands.
Firms in this industry assign rights to assets such as patents, trademarks, brand names and franchise agreements for which a royalty or licensing fee is paid to the asset holder. Operators own the rights and allow others to use them for a fee but may not have created the assets. Companies that lease real property or tangible assets are excluded from this industry. Franchise agreements that allow the use of a name contingent on the purchase of products from a franchisor are also excluded.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.