Representative groups for individual professions are a well-established feature of the Australian business landscape. Improved services have led to a steady increase in membership numbers over the past decade, and hence solid revenue growth. Improvements in communications technology have led to an influx of smaller associations entering the industry. The performance of industry associations is largely linked to the performance of the industry that they service. While larger associations have become stronger, some associations with ties to dying industries – such as motor vehicle manufacturing – have faced serious difficulties over the past five years.
Companies in this industry promote the business and professional interests of their members. These establishments may conduct research and provide education services. Other industry activities include developing statistics; sponsoring quality and certification standards; lobbying public officials; and publishing newsletters, books and periodicals for distribution to members.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.