Representative groups for individual professions are a well-established feature of the Australian business landscape, as they provide many crucial services to members. Improved services have led to a steady increase in membership levels over the past decade and hence solid revenue growth. Even the 2008-09 economic slowdown did little to dull the industry's good fortune. Rapidly improving communications technology - particularly the internet - has led to an influx of smaller firms entering the industry.
Companies in this industry promote the business and professional interests of their members. These establishments may conduct research and provide education services. Other industry activities include developing statistics, sponsoring quality and certification standards, lobbying public officials and publishing newsletters, books and periodicals for distribution to members.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.