From tableware and cooking utensils to kitchen and table linen, retailers in the industry are experts in a wide range of housewares. Part of the Australian furniture, houseware and appliance retailing market, the industry faces competition from other stores that sell housewares, such as department stores and supermarkets. The industry is reaching in the mature stage of its life cycle. Products and services are well defined and technological advancements within each product segment are minimal. Most operators have a well-established market position with many players treading into niche segments of the industry.
Houseware retailers stock a range of houseware goods including china, glassware, cutlery and kitchenware. These products are purchased from domestic manufacturers and wholesalers. Operators then retail these goods, through their stores to the general public for private use. Retailers exclusively selling housewares make up this industry; therefore department stores are excluded.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.