The past five years have been immensely challenging for household appliance wholesalers. Wavering consumer confidence, historically low housing construction levels and the flow-on effects from global economic turmoil have all created tough trading conditions for appliance wholesalers. Most major household appliance wholesalers in Australia are domestic outlets of foreign brands that own the exclusive distribution rights for the brand's products. Product innovation is strong in the industry, which means that wholesalers that stock the newest and best-in-class products continue to do well.
Organisations in this industry are primarily engaged in wholesaling household appliances such as TVs, DVD players, air conditioners, kitchen appliances (e.g. stoves, ovens, microwave ovens, fridges and freezers), vacuum cleaners, washing machines, clothes dryers, sewing machines and stereo equipment.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.