The past five years have been immensely challenging for household appliance wholesalers. Wavering consumer confidence, historically low housing construction starts and the flow-on effects of global economic turmoil have led to tough trading conditions for all appliance wholesalers. Most major household appliance wholesalers in Australia are domestic outlets of foreign brands and own the exclusive distribution rights of the brand's products. Product innovation continues to be strong, meaning wholesalers that stock the best-in-class products continue to do well.
Organisations in this industry are primarily engaged in wholesaling household appliances such as television and radio receiving sets, air conditioners, kitchen appliances, vacuum cleaners, washing machines, sewing machines and sound reproducing equipment.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.