The Household Appliance Manufacturing industry has struggled to compete in a market increasingly dominated by imported goods. Competition from low-cost producers across Asia and low domestic demand have negatively affected industry performance over the past five years. Revenue is estimated to decline at an annualised 4.4% over the five years through 2014-15, as local manufacturers attempt to maintain profit margins and move operations offshore to save wage costs. Competitive pricing and high import penetration have contributed to lower production for domestic whitegoods and appliances over the past five years.
Companies in the industry manufacture household whitegoods and other domestic appliances. Whitegoods include household refrigerators, freezers, ovens, stoves, range hoods, dishwashers, washing machines, clothes dryers, microwave ovens, barbecues and food waste disposal units. Other domestic appliances include household air conditioners, heaters, electric blankets, fans, electric toothbrushes, hot water systems, sewing machines, kettles, toasters and vacuum heaters.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.