This is a fragmented industry comprised largely of unrelated product segments. However, the activities of the industry are all agricultural and therefore the overarching trends affecting performance over the past five years have been variable growing conditions, fluctuating demand, and water availability. Overall, the industry struggled to cope with the adverse impact of drought and other adverse weather conditions over the past five years. This is reflected in the expected decline of an annualised 16.9% in revenue over the five years through 2012-13 to reach $2.27 billion. This includes the 0.8% expected decline in revenue for 2012-13.
The Hay and Other Crop Growing industry is part of the agricultural sector and comprises businesses that produce fodder crops such as hay and lucerne in addition to other niche crops such as mushrooms, chicory, coffee and lavender.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.