The Hay and Other Crop Growing industry has encountered difficult trading conditions over the past five years, and has exhibited large swings in revenue. This is due to fluctuating demand from livestock farmers, caused by changing rainfall levels. Industry revenue is projected to decline by 11.2% annualised over the five years through 2014-15, to reach $1.4 billion. This poor performance is due to the combination of a high revenue base year and severe revenue decline over the two years through 2011-12.
The Hay and Other Crop Growing industry is part of the agricultural sector and comprises businesses that produce fodder crops, such as hay and lucerne, in addition to other niche crops such as chicory, coffee and lavender.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.