The overall industry is forecast to continue growing at a moderate rate over the next five years. Demand for hay will increase as cattle farmers switch to hay for cattle feed, while organic hay continues to become increasingly popular as consumers opt for organic beef. Consumer preferences will also dictate growth in the sugar beet segment as soda and snack manufacturers opt for processed sugar over high-fructose corn syrup.
Over half the farms in this industry grow hay, while a small number grow sugar beets. A variety of other crops, such as hops and herbs, are included in the industry. Some establishments also gather agave, spices, tea and maple sap.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.