Greeting Cards & Other Publishing in the US - IBISWorld Industry Market Research

Greeting Cards & Other Publishing in the US

Greeting Cards & Other Publishing in the US - IBISWorld Industry Market Research
Greeting Cards & Other Publishing in the US
Published Sep 26, 2014
36 pages — Published Sep 26, 2014
Price US$ 910.00  |  Buy this Report Now

About This Report


The proliferation of paperless substitutes has caused revenue to steadily decline for greeting card publishers over the past five years. Many industry products, such as greeting cards, day planners and calendars, have been increasingly rendered obsolete, as more consumers prefer e-cards and digital calendars. In the coming years, this trend will continue as greeting card and other publishers struggle to generate revenue due to rising competition from digital alternatives.

This industry comprises publishers that primarily publish greeting cards in print or electronic form. Some companies also publish products such as postcards, calendars, coloring books, yearbooks and more. This industry excludes newspaper, magazine, book, directory, map, atlas, database and music publishers.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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IBISWorld Industry Market Research. "Greeting Cards & Other Publishing in the US" Sep 26, 2014. Alacra Store. Oct 26, 2016. <>
IBISWorld Industry Market Research. (2014). Greeting Cards & Other Publishing in the US Sep 26, 2014. New York, NY: Alacra Store. Retrieved Oct 26, 2016 from <>
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