Over the five years to 2014, the Graphic Designers industry has exhibited growth as many downstream sectors have demanded graphic design services to streamline their digital and print brand presence. In response, many graphic designers have expanded their product portfolios to include more interactive media design, which has enabled some graphic designers to mark up their product pricing. The industry will grow in the five years to 2019, as revitalization in many downstream markets will spur demand for graphic design. While the manufacturing and advertising sectors will continue to require industry services, other sectors, such as healthcare, gaming, mobile, education, technology and financial services, will purchase graphic design services, thus benefiting the industry. Furthermore, profit is expected to rise due to more graphic designers expanding their in-house services, such as brand consulting, which will boost industry profitability.
Companies in this industry plan, design and manage the production of visual communication in order to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.