Graphic designers depend on advertisers for their income. Design firms and freelancers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource their visual design work to external experts. This drove the strong revenue growth experienced in the past decade. However, like in many other parts of the economy, revenue growth was interrupted by the global financial crisis.
In 2008-09, the Graphic Design Services industry followed the Advertising Services industry into decline as companies took their marketing work in-house, and cut or delayed advertising expenditure.
Companies in this industry plan, design and manage the design and production of printed materials, packaging, advertising, signage systems and corporate identification (logos). This industry also includes graphic designers that are engaged exclusively in generating drawings and illustrations that require technical accuracy or interpretative skills.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.