Grapes are more than just the sweet snacks in the fruit bowl. The Australian Grape Growing industry is highly dependent on the downstream Wine Manufacturing industry, with about 89% of production heading that way. The remaining output is sold as table grapes or dried grapes (e.g. sultanas). The industry is highly volatile due to significant uncertainty surrounding future conditions and its dependence on external variables. The main issues affecting the industry are water availability and rainfall, activity in the downstream markets and wine producers' use of wine grape contracts.
The Grape Growing industry consists of businesses engaged in growing or sun-drying grapes. Grape growers purchase raw materials such as herbicides, pesticides, bird nets and irrigation systems. They grow grapes for crushing for winemaking (which are sold directly to wineries) while also selling table grapes whole to fruit wholesalers and retailers. Some of the grapes are dehydrated or dried for packaging as sultanas and sold to consumers via grocery distributors.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.