Over the past five years, the Golf Driving Ranges and Family Fun Centers exhibited constrained growth as industry operators updated their facilities to attract consumers. For example, many family fun centers and golf driving ranges implemented the latest technologies to develop a strong customer base. During the recession, the industry was able to attract consumers with coupons and discounts, which generated awareness about family fun centers and golf driving ranges as a local entertainment option. In the next five years, the industry will continue to expand as industry operators specialize their product portfolio to attract particular demographics and disposable income rises.
Industry operators provide recreational and amusement services through a variety of establishments, including golf driving ranges, miniature golf centers, go-kart racetracks, batting cages, family fun centers, recreational sports leagues and a wide assortment of outdoor recreational activities. This industry excludes arcades, themed amusement parks, gambling facilities, golf courses, country clubs, skiing facilities, marinas, fitness and recreational sports centers and bowling alleys.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.