Operators in the Global Graphic Designers industry create visual concepts, by hand or through the use of computer software, to communicate ideas, craft brand images and captivate consumers. Industry operators also produce and design layouts for advertisements, brochures, magazines and corporate reports. Therefore, industry demand is driven by downstream markets, which include consumer goods manufacturers and advertisers. In the five years to 2014, rising global per capita income and consumer spending led to an increase corporate expenditures.
Companies in this industry plan, design and manage the production of visual communication in order to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.