Over the past five years, the Global Fast Food Restaurants industry has expanded despite changing consumer tastes and a recovering global economy. As disposable income increased over the period, consumers increased spending on luxuries, such as eating out. Fast food operators outperformed full-service restaurants during this time, as many consumers capitalized on lower-priced and convenient food options. The industry also experienced steady and growing demand from emerging economies, which boosted the industry's overall performance. Over the period, the industry has also been forced to adapt to increasingly health-conscious consumer preferences.
This industry is composed of restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. Gross revenue is derived from both franchised and company-owned stores. Franchise fees are not accounted for in total industry revenue. Most of the industry's establishments also sell beverages, such as water, juice and sodas, but usually not alcohol.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.