In 2015, revenue for the Global Advertising Agencies industry is expected to rise 5.0% to $271.5 billion, driven by increasing corporate profit and widening marketing budgets. Although many companies cut marketing budgets at the start of this period to preserve cash flow, corporate profitability quickly rebounded across global markets, enabling growth in nonessential expenditures such as advertising. In the five years to 2015, global advertising expenditure is projected to rise at an annualized rate of 6.0% to $522.0 billion.
Firms in this industry create advertising campaigns and distribute them to various media outlets. Services include advice, campaign planning, creative services, producing advertising material, and media planning and buying. Public relations and other specialized communications are excluded from this industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.