Global Advertising Agencies - IBISWorld Industry Market Research

Global Advertising Agencies

Global Advertising Agencies - IBISWorld Industry Market Research
Global Advertising Agencies
Published Jun 25, 2015
33 pages — Published Jun 25, 2015
Price US$ 825.00  |  Buy this Report Now

About This Report


In 2015, revenue for the Global Advertising Agencies industry is expected to rise 5.0% to $271.5 billion, driven by increasing corporate profit and widening marketing budgets. Although many companies cut marketing budgets at the start of this period to preserve cash flow, corporate profitability quickly rebounded across global markets, enabling growth in nonessential expenditures such as advertising. In the five years to 2015, global advertising expenditure is projected to rise at an annualized rate of 6.0% to $522.0 billion.

Firms in this industry create advertising campaigns and distribute them to various media outlets. Services include advice, campaign planning, creative services, producing advertising material, and media planning and buying. Public relations and other specialized communications are excluded from this industry.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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IBISWorld Industry Market Research. "Global Advertising Agencies" Jun 25, 2015. Alacra Store. May 27, 2018. <>
IBISWorld Industry Market Research. (2015). Global Advertising Agencies Jun 25, 2015. New York, NY: Alacra Store. Retrieved May 27, 2018 from <>
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