Game and toy manufacturers have faced challenging conditions over the past five years. Revenue is expected to decline at a compound annual rate of 0.3% over the five years through 2015-16. Trading conditions have been affected by foreign-made toys and games, which have flooded the domestic market and proved to be tough competition for UK-manufactured goods. Falling real incomes also reduced the amount of money consumers had to spend on the industry's products, encouraging them to purchase cheaper, imported alternatives. Additionally, demand for professional and arcade games also remained weak, hampering industry performance.
Operators in this industry manufacture games and toys for professional, arcade or personal use. The manufacture of automatic bowling alley equipment, video game consoles and bicycles is excluded from the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.