Over the past five years, the Functional Beverage Production industry has exhibited strong signs of growth, spurred on by the growing market shares of Coca-Cola Amatil (CCA) and Asahi. The two major players have increased their domestic production to better compete with the major imported energy drink brands Red Bull and V. Sports drinks and health-related functional beverages have also become more popular with Australian consumers. Rising concerns about obesity and other health complications has increased consumer health consciousness, driving demand for these products.
This industry includes firms that manufacture functional beverages, such as health drinks, sports drinks and energy drinks.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.