Despite growth in fruit and vegetable consumption, fruit and vegetable retailers have weathered difficult trading conditions. Fierce price competition and inconsistent supplies have hurt industry revenue. Events such as drought, floods and cyclones have caused considerable fluctuations in the supply and price of fruit and vegetables over the past five years. Industry revenue is forecast to fall at an annualised 1.5% over the five years through 2014-15. However, higher disposable incomes and growth in fruit consumption are anticipated to lift revenue by 0.9% in 2014-15, to $3.8 billion.
Operators in this industry specialise in retailing a broad range of fruit and vegetable produce. Products are purchased from domestic growers or wholesale markets and then sold by operators to consumers. Retailers may also sell goods to other businesses such as cafes and restaurants. Products may be sold through bricks-and-mortar stores or websites. However, operators that trade purely online are excluded from the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.