Fruit and vegetable retailers have weathered difficult trading conditions over the past five years, with sales growing at an annualised 0.3% to total $14.5 billion in 2012-13. During this period, the adverse effects of extreme weather patterns including prolonged drought, floods and cyclones have caused considerable fluctuations in the supply and price of fruit and vegetables right along the supply chain. For fruit and vegetable retailers, these factors put pressure on procurement decisions, especially by forcing major supermarkets to make highly political and unpopular decisions about raising prices or supplementing any shortfalls in production with imported products.
Industry operators specialise in retailing a broad range of fruit and vegetable produce including fresh, citrus and stone fruit along with fresh and root vegetables. Products are purchased from domestic wholesalers that often operate out of markets. Industry players then sell these goods, through their stores to the general public for private consumption. Retailers may also sell goods to other businesses such as cafes and restaurants.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.