A cut above
Fruits and vegetables are a staple in the United States, so there will always be some level of demand. However, as disposable income increases and wholesalers offer more value-added options, like pre-cut produce, demand will grow. Still, wholesalers will continue to face challenges from wholesale bypass, consolidation at the food retailing level and external competition from processed fruits and vegetables.
Firms in this industry wholesale a range of fresh fruit and vegetables to supermarkets, delis, restaurants, cafes and institutions like hospitals and retirement homes. This industry does not include fruit and vegetable processing (NAICS 31142).
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.