With health consciousness on the rise and demand for organic produce steadily increasing, industry revenue is expected to benefit. The aging population and an increase in the number of Hispanics and Asian-Americans will also have a positive effect, as these groups tend to purchase more fruit and vegetables. However, despite these positive effects, industry operators will continue to be threatened by traditional supermarkets and big box stores that aim to provide the same variety and quality of produce.
Fruit and vegetable venders sell a variety of produce through stands, farmers’ markets and retail locations where products are sold directly to the public. The industry’s permanent stands and markets are small and individually owned. This unique industry generates revenue from the sale of fruits and vegetables and excludes sales of produce generated from supermarkets, grocery stores and mass merchandisers.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.