Prior to the financial crisis, producers of fruit juice and other beverages enjoyed significant growth. This performance was underpinned by soaring fruit prices being passed on to drinkers, growing health consciousness and consumer desire for convenience and premiumisation. During 2008-09, sales of high-value fruit juice fell sharply, as a tight retail environment and recessive global conditions led consumers to trade down to fruit drink, soft drink and private-label products. While the industry has found it difficult to grow at pre financial crisis levels, revenue for the industry has rebounded following the rising trend of health sentiments.
Firms in this industry produce and bottle a wide range of still beverages, including fruit juice, fruit drink, cordials, iced tea and flavoured water.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.