Though the industry performed well during the recession thanks to its products' relatively cheap prices, sales melted away once consumer spending returned and freshly made products regained their competitive edge; however, operators are responding by increasing their portfolios to include healthy options with high-quality ingredients, returning the industry to strong growth.
This industry manufactures an array of frozen bakery products, such as cakes, doughnuts and pies. Frozen bakery products like bread an cookies are excluded from this industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.