Meat has always been a staple in the Australian diet. Consumers will always purchase meat, fish or poultry in some form. However, changing consumption patterns and fierce competition from rival industries have hindered fresh meat, fish and poultry retailers over the past five years. Industry revenue is projected to grow at a modest annualised 1.9% over the five years through 2014-15, to reach $6.1 billion.
Once the nation's favourite, red meat has fallen in popularity over the past five years. Consumers have turned away from meats such as beef, veal and lamb due to health concerns.
Operators in this industry retail a broad range of fresh meat, fish and poultry. These include specialist retailers, such as butchers and fishmongers. Products are purchased primarily from domestic wholesalers or processors. Industry players then sell these goods through their retail stores. Companies that primarily operate as meat, poultry or seafood processors or wholesalers are excluded from the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.