Free to Air Television Services in Australia - IBISWorld Industry Market Research

Free to Air Television Services in Australia

Free to Air Television Services in Australia - IBISWorld Industry Market Research
Free to Air Television Services in Australia
Published Jul 13, 2012
37 pages — Published Jul 13, 2012
Price US$ 930.00  |  Buy this Report Now

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Industry performance has improved since early 2010. This is a result of solid growth in TV advertising as economic activity rebounds, assisted by a boost in political party advertising associated with elections. For instance, $15 million was spent by the main political parties in the five weeks prior to the Federal Election in August 2010. A significant portion of this was allocated to TV, given the industry's ability to reach an average national daily audience of 13 million people. IBISWorld anticipates that revenue will increase 0.5% in 2012-13, to reach $4.98 billion. However, over the five years through 2012-13, revenue is expected to decline at an annualised 3.8%.

The industry includes companies involved in providing free-to-air TV services, including free-to-air commercial and network TV, public or government-operated broadcasting services and community groups' or organisations' broadcasting services.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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IBISWorld Industry Market Research. "Free to Air Television Services in Australia" Jul 13, 2012. Alacra Store. Apr 26, 2018. <>
IBISWorld Industry Market Research. (2012). Free to Air Television Services in Australia Jul 13, 2012. New York, NY: Alacra Store. Retrieved Apr 26, 2018 from <>
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