Industry performance has improved since early 2010. This is a result of solid growth in TV advertising as economic activity rebounds, assisted by a boost in political party advertising associated with elections. For instance, $15 million was spent by the main political parties in the five weeks prior to the Federal Election in August 2010. A significant portion of this was allocated to TV, given the industry's ability to reach an average national daily audience of 13 million people. IBISWorld anticipates that revenue will increase 0.5% in 2012-13, to reach $4.98 billion. However, over the five years through 2012-13, revenue is expected to decline at an annualised 3.8%.
The industry includes companies involved in providing free-to-air TV services, including free-to-air commercial and network TV, public or government-operated broadcasting services and community groups' or organisations' broadcasting services.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.