The Franchising industry is expected to post weak annualised growth of 1.2% over the five years through 2014-15. The industry's performance over the first half of the five-year period was influenced by the flow-on effects of the global financial crisis, which led to a slowdown across the domestic market and mounting uncertainty regarding the stability of the economy. A recovery in economic conditions over the second half of the five-year period returned the industry to growth and enabled operators to recuperate some of the ground lost in earlier years.
Franchising is a method of growing a business whereby a franchise owner (franchisee) is granted, for a fee, the right to offer, sell or distribute goods or services under a business system determined by the business founder (franchisor). The franchisor supports the franchised business group by providing leadership, guidance, training and assistance, in return for ongoing service fees.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.