The Food Processor and Blender Manufacturing industry has been in steady decline over the past five years, despite improving demand over the same period. This is because import competition has intensified significantly, with foreign-produced blenders expected to satisfy domestic demand almost completely by 2019. Industry operators, unable to compete on the basis of price with overseas manufacturers, have thus benefited little from rising demand from food service establishments or health trends that encourage increased consumer use of industry products. These trends, in addition to rising export values, are expected to continue over the next five years, slowing but not halting the industry's long-term decline.
This industry manufactures electric- and motor-driven appliances used in food preparation. More specifically, companies in the industry manufacture blenders, food processors, stand mixers and a variety of other small appliances (e.g. ice crushers) used in slicing, chopping, grinding, shredding, pureeing, crushing and mixing food items.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.