Businesses in the industry procure flowers from growers, which they then sell to retail outlets. Flowers are one of the first discretionary items severely hit as individuals cut back on spending and adopt a value-conscious approach. Demand for flowers is susceptible to movements in consumer sentiment, as individuals are likely to forego flower purchases when economic conditions are weak. Consumer sentiment has sustained some level of volatility over the past five years, constraining industry revenue. However, demand for flowers has been supported by real household discretionary income, which has exhibited steady growth over the period.
Operators in this industry wholesale flowers and other flowering plants. Wholesalers source these products from domestic and international growers and sell them to registered businesses such as florists, flower shops, gift stores, department stores and supermarkets. The industry does not grow flowers or plants, nor does it distribute Christmas trees, plant seeds or plant bulbs.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.
