Only half of the cut flowers retailed in Australia are sold by the Flower Retailing industry. The other half are sold by other retailers, such as supermarkets, online stores and convenience stores. IBISWorld estimates that specialised flower retailers generate just under half the total retail value of cut flowers, both arranged and un-arranged, totalling $909.1 million in 2012-13.
Over the five years through 2012-13, industry revenue growth slowed to an annualised 0.3% due to the downturn in consumer sentiment and spending.
This industry consists of stores that retail cut flowers or display foliage. Business in the industry purchase flowers from growers and sell these products directly to consumers, generally without developing or changing the product further except for arrangements. Most retailers in the industry undertake sales and administrative activities such as customer service, product merchandising, advertising, inventory control and cash handling.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.