The Flower and Plant Wholesaling industry is forecast to struggle over the five years through 2014-15. A number of market factors including the increasing dominance of supermarkets in non-food retailing and a subdued economic environment over much of the period are expected to negatively influence the industry. Flowers and plants are highly discretionary purchases, so consumers tend to trim their spending on these products when their finances are tight. As a result of the difficult economic conditions at the start of the period, many consumers switched from specialist florists to cheaper non-specialist retailers such as supermarkets, which tend to bypass wholesalers to cut costs.
Businesses in this industry purchase flowers, plants and bulbs from growers and sell them to retail outlets such as supermarkets, garden centres and home improvement stores.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.