The Florists industry has been withering away over the past five years. Poor economic conditions during the recession reduced disposable income, deterring households from making discretionary purchases on flowers and plants. In addition, heightened competition has exacerbated declining demand; discounted prices for comparable goods online and in supermarkets have led consumers to buy fewer flowers from traditional florists.
This industry retails cut flowers, floral arrangements and potted plants. Industry operators purchase these goods from domestic and international flower farms and wholesalers, and then sell them to the general public. This industry excludes operators that primarily function as electronic shopping websites and mail-order companies.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.
