The Floriculture Production industry has struggled against adverse trading conditions over the past five years. It has faced stagnant demand for flowers by Australian consumers, rising import penetration and dwindling export earnings. Cut flowers are considered discretionary spending, and traditional flower arrangements may be readily substituted with other products such as chocolates, gift vouchers and charity donations.
The industry is projected to generate revenue of $388.0 million in 2014-15, down by 0.6% on the previous year due to the deterioration in consumer sentiment and the continued decline in sales to the Flower Retailing industry.
Companies in the industry grow or produce cut flowers, foliage and seeds, either outdoors or in greenhouses, cold frames, cloth or lath houses.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.