Floor covering retailers have struggled over the past five years, with industry revenue expected to rise by an annualised 0.2% over the five years through 2014-15. Global instability and the ensuing lull in retail sales created a difficult trading environment for operators. Despite growth in residential building construction, the performance of industry operators was affected by increasing competition from hardware and building supplies retailers, which continued to offer competitive pricing across a range of floor covering options. The operating landscape for players has also been affected by trends in real household discretionary income, consumer sentiment and interest rates.
Industry operators primarily sell a broad range of floor covering products including carpet, vinyl, rugs and linoleum. Tiles made of lino, vinyl, cork, carpet or rubber are included in the industry. However, businesses that primarily operate in laying floor covering or retailing ceramic tiles are excluded from the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.