Keeping Australians fit is big business. This is not a surprise given Australia's position as one of the most overweight nations in the world. Despite Australia's ever-growing waistlines, revenue for providers of fitness activities and equipment is expected to grow by a modest annualised 0.8% over the five years through 2012-13. However, the timid growth reflects declines in 2008-09 and 2009-10 as cautious consumers opted for cheaper health and fitness alternatives given the poor economic climate. Hence, a stronger economy and a more aggressive approach towards healthy living in 2012-13 will underpin stronger revenue growth of 2.4% for the year, to total $3.03 billion.
The Fitness industry provides products and services that are used specifically to aid fitness. This includes health and fitness facilities, such as gyms and pools; the services of personal trainers; home exercise equipment; and shoes, apparel and nutritional supplements when purchased for fitness training. The industry also includes for-profit sporting clubs, such as martial arts and yoga schools.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.