Once dominated by hamburgers and fries, the Fast Food industry has undergone a health kick over the past five years. The shift towards healthy eating has been driven by a rapid increase in consumer awareness about the nutritional content of fast food, a conscious effort by consumers to eat a balanced diet and an influx of healthier options by the industry's heavyweights. Combined, these factors are estimated to lead to a 3.7% per annum rise in industry revenue over the five years through 2012-13. However, intense competition within the industry and the deteriorating economic climate has constrained industry performance and profit.
Industry operators sell a broad range of fast food including burgers, chips and sandwiches. Produce used in the production of fast food is often purchased from wholesalers in its raw state before being transformed into fast food at store premises.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.