Consumer health awareness has transformed the Fast Food Services industry over the past five years. While revenue is forecast to rise by just 0.7% annualised over the five years through 2014-15, this weak growth is largely due to poor performance in 2010-11 and 2011-12. Industry demand has been affected by increased consumer awareness about the nutritional content of fast food and a conscious effort by consumers to choose healthier options. Industry operators have responded with the introduction of a range of healthier, premium choices with less fat, sugar and salt. This change in consumer preferences has also led to an influx of new operators offering higher quality fast-food options.
Industry operators primarily sell fast food including burgers, pizza, sandwiches and sushi. Produce used in fast food is often purchased from wholesalers in its raw state and then transformed into fast food at store premises. Mobile food vans and milk bars that predominantly sell takeaway food and drinks are included in the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.