Back on the fast track
The economic recovery will bring consumers back to fast-food restaurants. However, with people becoming more budget- and health-conscious, industry operators will change their game plans. Restaurants will expand their menus to include healthier and more diverse food choices. Some businesses will also extend their global scope to take advantage of areas with low market saturation. These strategies will lead to moderate revenue growth in the coming years, but operators will continue to struggle in the intensely competitive market.
This industry is composed of restaurants where patrons pay before eating. Purchases may be consumed on-site, taken out or delivered. Gross sales come from franchises and company-owned stores.
Officially reported SEC company revenue (net revenue) refers to revenue obtained only from company-owned stores and franchise fees. Franchised stores' gross sales revenue is not available to the franchisor. Net revenue is therefore always less than gross revenue.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.