The Energy Drink Production industry has experienced robust growth over the five years to 2014, primarily thanks to rising disposable income following the recession and consistent demand from core demographic markets. Furthermore, as the industry continues to introduce new products and health concerns over more traditional carbonated beverages increase (e.g. soda), it is poised to benefit from more consumers incorporating energy drinks into their diets. Over the five years to 2019, manufacturers are expected to introduce a variety of all-natural and organic energy drinks, appealing to consumers who are wary of the negative health consequences of artificial ingredients.
This industry produces soft drinks that help boost energy through various ingredients, including caffeine, vitamins and herbal supplements. Common vitamins and herbs include vitamin B, guarana and taurine.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.