Operators in the Electrical Household Appliance Retailing industry have faced pressure on many fronts over the past five years. Intensifying competition from retailers outside the industry has been a major problem. Supermarkets, mass merchandisers and department stores are dedicating increasing amounts of shelf space to electrical appliances. The growing popularity of online shopping has resulted in online retailers joining the ranks of the industry's rivals. The situation was worst at the start of the five years through 2014-15, due to the lingering effects of the economic downturn.
Stores in this industry sell household electrical appliances classified as white goods. Products include washing machines, tumble dryers, refrigerators, freezers and electric cookers. Small domestic appliances such as microwaves, vacuum cleaners, kettles, toasters and irons are also included. Stores that specialise in selling audiovisual, computing and photographic equipment are not covered.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.