When buying an appliance, purchasers are conscious of price, efficiency, durability, style and brand. Electrical appliance manufacturers in the United Kingdom are challenged by relatively high costs compared with those in countries where labour is cheap. The total UK market for electrical appliances is estimated to be worth £4.4 billion in 2015-16, of which 69.3% is estimated to be satisfied by imports. Meanwhile, exports are forecast to be worth £518.1 million and account for 27.9% of industry revenue.
This industry includes operators that manufacture electrical household appliances. These include refrigerators, freezers, dishwashers, cookers and vacuum cleaners. Players also manufacture electrothermal appliances such as electric water heaters and electric blankets. The manufacture of commercial electric appliances is excluded from the industry. Room air conditioners, attic fans, permanently mounted space heaters and sewing machines are also not included in the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.