Although the recession pulled consumers away from doughnut stores, it did not lessen their sweet tooth entirely. Patrons are now returning to doughnut stores thanks to help from big brands like Dunkin' Donuts and Krispy Kreme. A wider variety of food items and a focus on beverages is also a key contributor to industry success.
This industry is comprised of establishments that primarily prepare or serve doughnuts, or donuts as they have come to be spelled in the United States. Purchases may be consumed on-site, taken out or delivered. A doughnut is usually sweet, deep-fried flour dough that has been shaped into a ring or sphere. Some contain fillings, such as jam or custard, and some have toppings, such as frosting or sprinkles.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.