Mounting competition and changes to the retail landscape have created a tough trading environment for domestic appliance retailers over the past five years. Industry revenue is projected to grow by an annualised 0.9% over the five years through 2015-16. Despite continued advances in product design and technology, industry revenue growth has been weighed down by strong price-based competition among operators, interest rate fluctuations, progressive declines in the average selling price of some electronic categories, volatile consumer sentiment, and uncertainty across the domestic economy.
Operators in this industry retail a range of domestic appliances including TVs, barbecues, refrigerators, microwaves, washing machines and vacuum cleaners. These products are purchased from manufacturers and wholesalers for resale to consumers at retail stores. The industry includes online sales by bricks-and-mortar retailers, but excludes online-only stores.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.