While the Discount Department Stores industry has by no means achieved robust growth over the past five years, it has not fared as poorly as its mid-tier and up-market counterparts. Volatile consumer sentiment, instability in financial markets and widespread economic uncertainty over the period prompted many households to scale back expenditure, increase savings levels and pay down debt. These poor economic conditions supported demand for discounted products, as value-conscious consumers opted for the cheaper alternatives offered by industry operators.
Retailers in this industry sell various consumer goods at discounted prices. Unlike up-market department stores that have separate cash registers in each department, discount department stores generally have central customer check-out locations. Discount department stores typically purchase products from wholesalers and manufacturers and then sell these on to consumers.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.