The Decorative and Specialty Paint Manufacturing industry has grown slowly over the past five years. It has benefited from a strong residential housing market and positive consumer sentiment, but has been weakened by increasing import penetration. The industry relies on demand from households and painters and decorators, which usually occurs when a newly constructed dwelling needs to be painted or when a property changes ownership. Therefore, strong growth in dwelling commencements and housing transfers over the past five years has had a positive effect on the industry, boosting demand for industry products.
Companies in this industry primarily manufacture decorative paints. This includes architectural paints for use by households, DIY enthusiasts and some commercial operators. The industry also manufactures specialty paints, such as artists' colours and casein paints.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.